Partners

The Family Pass UAE
The Family Pass UAE Premium family lifestyle partner programme
Founding Partner Opportunity

Reach premium UAE families through The Family Pass UAE.

We are inviting a select number of UAE hotels, resorts, restaurants, attractions, family brands and lifestyle businesses to become founding partners at launch.

View Launch Packages Why Partner With Us
UK & Ireland Established family travel audience
UAE Family lifestyle launch
Limited Founding partner spaces
The Family Pass UAE
Launch Partner Pricing

Founding partner packages from AED 1,500.

Position your business in front of families looking for premium days out, dining, resorts, staycations and lifestyle experiences across the UAE.

✓ Featured partner profile
✓ Category visibility
✓ Member privilege or family offer
✓ Newsletter, social or editorial exposure
Choose a Package
A Curated Family Audience

A premium way for UAE brands to reach families.

The Family Pass UAE is a premium family lifestyle membership designed to help families discover the best days out, dining, resorts, staycations, attractions and family-friendly experiences across the Emirates.

Family-led travel storytelling trusted by parents.
Who created The Family Pass UAE

Family-led travel storytelling trusted by parents.

We are Robert and Sally, founders of The Family Travel Club — a family travel platform reaching a highly engaged audience of parents and families across the UK and Ireland. Our work focuses on family travel, tourism, destination storytelling, hotel features, resort content, travel guides and curated holiday inspiration. With The Family Pass UAE, we are bringing that same trusted family-first approach to Dubai, Abu Dhabi and the wider Emirates.

UK & Ireland Established family travel platform and parent audience
Tourism Content Hotels, resorts, destinations and family experiences
Family-Led Real parent perspective with premium storytelling

Our work includes

✓ Hotel and resort features ✓ Destination guides ✓ Family travel campaigns ✓ Editorial travel content ✓ Social media storytelling ✓ Travel deal curation
Who Can Partner

Built for premium family-friendly businesses across the UAE.

We are looking for selected hotels, resorts, restaurants, cafés, attractions, soft play venues, kids’ activities, wellness brands, relocation services and premium family lifestyle businesses.

🏨

Hotels & Resorts

Luxury hotels, beach resorts, staycation brands and family-friendly hospitality partners.

🍽️

Restaurants & Cafés

Family restaurants, brunch venues, cafés, dessert spots and premium dining brands.

🎢

Attractions & Activities

Theme parks, waterparks, soft play, kids’ activities and family days out.

🏡

Relocation & Lifestyle

Real estate, relocation, schools, insurance, wellness, family services and premium lifestyle brands.

Why Partner With Us

More than an advert — a trusted family recommendation.

The Family Pass UAE is designed around curated member privileges, helping partners reach families in a more trusted, premium and useful way than traditional advertising.

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Premium visibility

Position your business in a curated family lifestyle platform rather than a generic advertising space.

👨‍👩‍👧‍👦

Family audience

Reach parents and families actively looking for trusted experiences across the UAE.

📣

Multi-channel exposure

Selected packages can include website, app, newsletter, social and editorial-style visibility.

🔗

Direct enquiries

Add booking links, enquiry buttons or tracked links to help convert interest into action.

One-Off Launch Pricing

Founding partner packages.

To welcome selected launch partners, we are offering one-off introductory packages for the first founding businesses featured on The Family Pass UAE.

3-Month Launch Package

Starter Partner

AED 1,500

Ideal for cafés, children’s activities, soft play venues and local family businesses.

  • Partner profile
  • One member privilege
  • Category placement
  • 3 months visibility
Enquire About Starter
Popular
3-Month Launch Package

Featured Partner

AED 5,000

Ideal for hotels, resorts, restaurants, beach clubs, attractions and premium venues.

  • Featured partner placement
  • Up to 3 member privileges
  • Newsletter inclusion
  • Social story mention
Enquire About Featured
3-Month Launch Package

Premium Partner

AED 15,000

Ideal for resorts, developers, relocation brands, schools, insurance and larger campaigns.

  • Premium app placement
  • Dedicated editorial feature
  • Newsletter and social exposure
  • Direct enquiry or booking link
Enquire About Premium
Category Sponsor

Own a premium family lifestyle category.

For brands that want premium category ownership across Family Resorts, Staycations, Family Dining, Dubai Relocation, Family Attractions, Wellness or Experiences.

6-Month Category Sponsor AED 50,000+ Discuss Sponsorship
What Partners Provide

Create a real reason for families to choose you.

Each partner provides a meaningful member privilege so families receive genuine value and your business receives stronger, more qualified interest.

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Complimentary room upgrade

🌅

Late checkout

🍽️

Free kids’ meal

💳

Resort credit

🎟️

Family discount

🎁

Welcome gift

🏖️

Pool or beach access perk

⭐

Exclusive family package

How It Works

A simple launch partner process.

We make it easy to become a founding partner and create a family-friendly member privilege that works for your business.

01

Choose your package

Select the launch partner package that best matches your venue, brand or campaign goals.

02

Create a member privilege

Agree a family-friendly benefit, perk, package or incentive for Family Pass members.

03

Go live at launch

Your partner profile, offer and visibility go live inside The Family Pass UAE.

Partner Questions

Common partner questions.

Use this section to answer common questions from potential founding partners.

Do partners need to provide a member privilege?

Yes. Each partner should provide a meaningful member privilege, family offer or added-value benefit so the membership remains genuinely useful for families.

Is this only for hotels and resorts?

No. We are also looking for restaurants, cafés, attractions, kids’ activities, wellness brands, relocation services, schools, insurance providers and premium family lifestyle businesses.

Can launch packages be customised?

Yes. The launch packages provide a starting point, but we can shape the visibility, member privilege and campaign approach around what works best for both parties.

Become a Founding Partner

Join The Family Pass UAE at launch.

We would love to explore whether your business would be a good fit as one of our founding UAE partners.

Request Partner Details

The Family Pass UAE

Explore the UAE with your family

Discover curated staycations, beach clubs, waterparks, family dining, kids’ activities and exclusive offers across Dubai, Abu Dhabi and beyond.

Interactive UAE Map

Tap a partner pin to explore

4 partners
The Family Pass UAE partner map
Curated for families Each partner is selected for family value, location, experience quality and suitability for parents with children.

Partner directory

Want to feature your venue?

Join The Family Pass
The Family Pass UAE
Family Partner
Dubai Waterparks

Luxury Family Resort

A family-friendly UAE partner selected for memorable days out, weekend plans and premium family experiences.

Family Pass perk

Exclusive offer, added value, upgrade or member benefit available through The Family Pass UAE.

Best for

Waterpark days, luxury family stays and special occasions

View Partner Get Offer
The Family Pass UAE
Family Partner
Dubai Staycations

Luxury Family Resort

A family-friendly UAE partner selected for memorable days out, weekend plans and premium family experiences.

Family Pass perk

Exclusive offer, added value, upgrade or member benefit available through The Family Pass UAE.

Best for

Premium family staycations and beach escapes

View Partner Get Offer
The Family Pass UAE
Family Partner
Dubai Staycations

Luxury Family Resort

A family-friendly UAE partner selected for memorable days out, weekend plans and premium family experiences.

Family Pass perk

Exclusive offer, added value, upgrade or member benefit available through The Family Pass UAE.

Best for

Family resorts, beach days and short breaks

View Partner Get Offer
The Family Pass UAE
Family Partner
Dubai Dining

Luxury Family Resort

A family-friendly UAE partner selected for memorable days out, weekend plans and premium family experiences.

Family Pass perk

Exclusive offer, added value, upgrade or member benefit available through The Family Pass UAE.

Best for

Weekend lunches, relaxed dinners and family celebrations

View Partner Get Offer

Want your venue featured?

Partner with The Family Pass UAE to reach families looking for where to stay, eat, play and explore across the Emirates.

Become a Partner