Always family-first
We think like parents, because we are parents. The moments that matter to families guide what we share and recommend.
THE FAMILY PASS UAEOUR STORY
A FAMILY-FOUNDED MEMBERSHIP
Made for a life well lived, together.
A journey that began with one family's love of exploring has grown into something more — a better way for families to discover, experience and enjoy the UAE.
A FAMILY STORY · IRELAND TO DUBAISCROLL TO EXPLORE
110,000+Social followers
80,000+Email subscribers
19M+TikTok views
Built through The Family Travel Club UK & Ireland. These audience figures belong to that established brand, not The Family Pass UAE.
01 / THE BEGINNING
It started with the moments that matter.
Before there was a membership, there was simply a family with a love of travel, discovering new places and making memories together.
In the UK and Ireland, we created The Family Travel Club to share the kinds of recommendations families genuinely need: where to stay, what to experience and how to make more of their time together.
That family-first approach helped us build a community of parents and travellers who value real experiences, useful guidance and meaningful benefits over generic advertising.
Robert & SallyFOUNDERS
OUR NEXT CHAPTER
From Ireland to Dubai.
In 2026, we made Dubai our home. What we discovered here inspired us to build a new kind of family membership for the place we now live.
02 / THE NEXT CHAPTER
Welcome to The Family Pass UAE.
We believe that a remarkable place deserves a remarkable way to experience it.
The UAE is home to extraordinary resorts, vibrant dining, unforgettable attractions and experiences for every generation. But the best discoveries are the ones that feel personal.
That's why we created The Family Pass UAE: to connect families living in and visiting the Emirates with carefully selected places and genuine member privileges — and to help great local businesses become part of families' everyday lives.
03 / THE MEMBERSHIP
One digital card. More possibilities.
A simpler, more inspiring way to discover what the UAE has to offer. Your digital Family Pass brings selected savings, thoughtful extras and exclusive privileges together in one place.
Discover
Explore handpicked hotels, dining, days out and experiences.
Unlock
Enjoy benefits created specifically for active Family Pass members.
Experience
Book directly through partner links or show your digital card where eligible.
04 / OUR TWO BRANDS
One family vision.
Two distinct communities.
Our roots are in the UK and Ireland. Our newest chapter is here in the UAE. Each brand serves its own audience while sharing the same commitment to family discovery.
01 WHERE IT BEGAN
The Family Travel Club
Family travel inspiration, guides and opportunities for families across the UK & Ireland.
UK & IRELAND02 OUR NEW CHAPTER
The Family Pass UAE
Curated membership benefits and experiences for families living in and exploring the UAE.
UNITED ARAB EMIRATESWHAT WE BELIEVE
The details that make a difference.
Real member value
We look for genuinely useful savings, privileges and thoughtful extras that make an experience more memorable.
Stronger connections
We bring families closer to trusted hotels, restaurants, attractions and local businesses worth discovering.
We built our platforms as a family, for families — with the belief that the best memories come from discovering more together.
ROBERT & SALLY · FOUNDERS
THE STORY CONTINUES
Come be part of what's next.
Whether you're discovering more of the UAE with your family or representing an exceptional local business, we'd love to welcome you into our community.
The Family Pass UAE is operated by Platinum Marketing FZCO, Dubai, United Arab Emirates. collaborations@thefamilypass.ae