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FOUNDING MEMBER ACCESS
Join the free priority list for early access to launch rewards, selected partner announcements and founding-member opportunities.
THE PRIORITY LIST IS OPEN
FEATURED MEMBER REWARDS
Discover hand-picked discounts, upgrades and added-value perks created exclusively for families across the UAE.
LUXURY HOTEL & RESORT
Dubai, UAE
FAMILY DINING
United Arab Emirates
FAMILY DAY OUT
Dubai, UAE
WHY JOIN THE FAMILY PASS?
One trusted place to discover family-friendly stays, dining and experiences with benefits created especially for members.
Member-only prices and offers from selected family-friendly partners.
Thoughtful additions including upgrades, gifts and complimentary family perks.
Discover family brunches, restaurants and dining benefits across the UAE.
Activities, attractions and experiences chosen with families in mind.
Family-led recommendations from a team living and exploring in Dubai.
A growing collection of UAE partners, benefits and seasonal opportunities.
YOUR FAMILY PASS
BECOME A MEMBER
Become a Family Pass UAE member and access offers created especially for families.
DISCOVER MORE
Browse stays, dining, attractions, activities and added-value family experiences.
MAKE MEMORIES
Follow the booking instructions, redeem your exclusive perk and make more memories.
OUR STORY: UK & IRELAND TO THE UAE
Sally and Robert built The Family Travel Club to help families across the UK and Ireland discover inspiring holidays, practical travel ideas and memorable experiences without the usual planning overwhelm.
What began as one family sharing honest discoveries grew into a trusted travel community of more than 110,000 followers, with millions of views across its family-focused content. At its heart has always been a simple idea: families deserve helpful inspiration, genuine value and experiences they can enjoy together.
After relocating with their family to Dubai, Sally and Robert saw an opportunity to bring that same family-first approach closer to home. The Family Pass UAE is the next chapter—an exclusive membership being built around selected stays, dining, attractions, activities and added-value rewards across the UAE.
We are now working with family-friendly partners to create a growing collection of meaningful benefits, helping families discover more of the UAE while giving trusted local businesses a direct connection to an engaged family community.
TRUSTED BY FAMILIES
Feedback from members of the family travel community created by Sally and Robert.
“Fantastic holidays at affordable prices.”
Really love the Family Travel Club’s content and the affordable options shared for families.
RobertaFamily Travel Club member“Amazing deals and easy to book.”
Some amazing holiday and itinerary ideas for families, with helpful guidance and support.
ClionaFamily Travel Club member“It takes away all the overwhelm.”
The clear breakdowns, suggested itineraries and family-first approach make planning much easier.
AislingFamily Travel Club memberQUESTIONS BEFORE LAUNCH?
More membership details will be announced as the founding partner collection grows.
Join the Priority ListA premium family lifestyle membership bringing together selected UAE stays, dining, activities, attractions and exclusive member benefits.
The partner and rewards collection is currently being built. Priority-list families will receive launch news and early-access updates first.
Rewards may include exclusive savings, upgrades, complimentary extras, dining benefits, family packages and activity perks.
Each reward will include clear booking and redemption instructions, eligibility details and applicable terms.
Yes. The pre-launch priority list is free and does not commit you to purchasing a membership.
PARTNER WITH US
We feature hotels, resorts, accommodation, restaurants, cafés, attractions, activities, family days out and trusted local businesses.
No listing fee
Apply for a complimentary feature.
Offer something exclusive
A discount, upgrade, gift or added-value perk.
Reach family audiences
Connect with UK, Irish, UAE and GCC families.
PARTNERSHIP APPLICATION
Tell us about your business and the exclusive reward you can offer our members.