Family storytelling
First-hand social content built around the questions families actually ask.
The Family Pass UAERobert & Sally
A family audience. A trusted voice. A new home in the UAE.
The Family Pass UAE connects families with outstanding places to stay, eat, visit and experience across the Emirates — while helping tourism and lifestyle partners tell stories that families trust.
19M+TikTok views
110K+Social followers
80K+Email subscribers
Family-led. UAE based.
Built by a family, for families.
Robert and Sally built The Family Travel Club by understanding what families genuinely need before they travel. Now living in Dubai with their children, they are bringing that same first-hand approach to The Family Pass UAE.
We also create practical destination content for families, including our Dubai Travel Guide — a first-hand guide to where to stay, eat, explore and make the most of family life in Dubai.
Partnership opportunities01 02 03 04 05 06
One family platform. Multiple ways to connect.
Partner features
Premium discovery across The Family Pass UAE ecosystem and destination content.
Email reach
Campaigns and recommendations delivered to an established family audience.
Member benefits
Offers and privileges connected to the Family Pass digital membership experience.
Travel guides
Useful evergreen content that keeps helping families long after launch day.
Long-term partnerships
Flexible collaborations with hotels, tourism brands, attractions and experiences.
Watch our work
View TikTok profile →Family stories in motion.
Our family, our perspective
Real family experiences create stronger recommendations.
Use these image positions for family stays, attractions, dining and destination moments. Swap them any time directly in the Theme Editor.
One membership. More possibilities.
The Family Pass UAE
Our digital membership connects families with trusted places and partner benefits across stays, dining, attractions, entertainment, retail and experiences throughout the UAE.
Let’s connect
Let’s create something families will remember.
Connect with Robert and Sally about family storytelling, hotel and destination partnerships, member benefits, attractions, dining and long-term UAE collaborations.
Our family network
Follow our journey.
Connect with The Family Pass UAE for family life and discoveries across the Emirates, and with The Family Travel Club for family travel deals, guides and inspiration.
The Family Pass UAE
Family stays, dining, attractions, experiences and trusted discoveries across Dubai and the wider UAE.
The Family Travel Club
Family travel deals, exclusive member benefits, destination guides and practical holiday inspiration.
Partnerships & collaborations
Let’s create something families will remember.
collaborations@thefamilytravelclub.com